Aweber is one of the most popular email marketing software providers out there currently (and has been for years).
All the basics a business requires
Although AWeber was one of the first to introduce autoresponders, it is no longer something that is considered cutting edge. However, AWeber is continually adding new features, such as automation, to try and catch up with the competition.
I want to focus on its salient features, so I won’t go into detail on standard features like its drag-and-drop email editor, or the ability to import existing email subscriptions.
Drag and drop campaign builder (with automation)
In addition to broadcasting emails (eg in one go), you can also create a series of emails called a “campaign” in AWeber.
The campaign builder is very easy to use. You just have to drag to one of the three available actions (send a message, wait, apply label) from the left panel.
You can create a basic autoresponder by combining message blocks and wait blocks. But most importantly, you also have access to more advanced options for automation.
When you click on any message you have dropped, you can choose an email (that you have already created) to send.
You can choose to add or remove a tag based on whether a subscriber opens an email or clicks a link.
Since campaigns can be activated by adding a tag to a subscriber, this is how one campaign can activate another.
Although this should be fine if you are a small business owner, it probably won’t be enough if you are a power user of email marketing. Other email marketing tools offer more triggers to choose from (eg visited a URL on your site, didn’t open an email, etc.), as well as conditional blocks (take different actions based on user behavior) .
This is a relatively new feature and makes it easy to run split tests to optimize your results.
Under “Messages” in the menu on your dashboard, there is a clear label for “Split Tests”. Note that it only works for broadcasting emails.
It allows you to specify what percentage of your subscribers each email should be sent to (for up to three emails):